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Introduction to Business

INTRODUCTION:CONCEPT OF BUSINESS, KINDS OF INDSTRY, TYPES OF TRADE
ORGANIZATIONAL BOUNDARIES AND ENVIRONMENTS:THE ECONOMIC ENVIRONMENT
BUSINESS ORGANIZATION:Sole Proprietorship, Joint Stock Company, Combination
SOLE PROPRIETORSHIP AND ITS CHARACTERISTICS:ADVANTAGES OF SOLE PROPRIETORSHIP
PARTNERSHIP AND ITS CHARACTERISTICS:ADVANTAGES AND DISADVANTAGES OF PARTNERSHIP
PARTNERSHIP (Continued):KINDS OF PARTNERS, PARTNERSHIP AT WILL
PARTNERSHIP (Continued):PARTNESHIP AGREEMENT, CONCLUSION, DUTIES OF PARTNERS
ORGANIZATIONAL BOUNDARIES AND ENVIRONMENTS:ETHICS IN THE WORKPLACE, SOCIAL RESPONSIBILITY
JOINT STOCK COMPANY:PRIVATE COMPANY, PROMOTION STAGE, INCORPORATION STAGE
LEGAL DOCUMENTS ISSUED BY A COMPANY:MEMORANDUM OF ASSOCIATION, CONTENTS OF ARTICLES
WINDING UP OF COMPANY:VOLUNTARY WIDNIGN UP, KINDS OF SHARE CAPITAL
COOPERATIVE SOCIETY:ADVANTAGES OF COOPERATIVE SOCIETY
WHO ARE MANAGERS?:THE MANAGEMENT PROCESS, BASIC MANAGEMENT SKILLS
HUMAN RESOURCE MANAGEMENT:Human Resource Planning
STAFFING:STAFFING THE ORGANIZATION
STAFF TRAINING & DEVELOPMENT:Typical Topics of Employee Training, Training Methods
BUSINESS MANAGERíS RESPONSIBILITY PROFILE:Accountability, Specific responsibilities
COMPENSATION AND BENEFITS:THE LEGAL CONTEXT OF HR MANAGEMENT, DEALING WITH ORGANIZED LABOR
COMPENSATION AND BENEFITS (Continued):MOTIVATION IN THE WORKPLACE
STRATEGIES FOR ENHANCING JOB SATISFACTION AND MORALE
MANAGERIAL STYLES AND LEADERSHIP:Changing Patterns of Leadership
MARKETING:What Is Marketing?, Marketing: Providing Value and Satisfaction
THE MARKETING ENVIRONMENT:THE MARKETING MIX, Product differentiation
MARKET RESEARCH:Market information, Market Segmentation, Market Trends
MARKET RESEARCH PROCESS:Select the research design, Collecting and analyzing data
MARKETING RESEARCH:Data Warehousing and Data Mining
LEARNING EXPERIENCES OF STUDENTS EARNING LOWER LEVEL CREDIT:Discussion Topics, Market Segmentation
UNDERSTANDING CONSUMER BEHAVIOR:The Consumer Buying Process
THE DISTRIBUTION MIX:Intermediaries and Distribution Channels, Distribution of Business Products
PHYSICAL DISTRIBUTION:Transportation Operations, Distribution as a Marketing Strategy
PROMOTION:Information and Exchange Values, Promotional Strategies
ADVERTISING PROMOTION:Advertising Strategies, Advertising Media
PERSONAL SELLING:Personal Selling Situations, The Personal Selling Process
SALES PROMOTIONS:Publicity and Public Relations, Promotional Practices in Small Business
THE PRODUCTIVITY:Responding to the Productivity Challenge, Domestic Productivity
THE PLANNING PROCESS:Strengths, Weaknesses, Threats
TOTAL QUALITY MANAGEMENT:Planning for Quality, Controlling for Quality
TOTAL QUALITY MANAGEMENT (continued):Tools for Total Quality Management
TOTAL QUALITY MANAGEMENT (continued):Process Re-engineering, Emphasizing Quality of Work Life
BUSINESS IN DIGITAL AGE:Types of Information Systems, Telecommunications and Networks
NON-VERBAL COMMUNICATION MODES:Body Movement, Facial Expressions
BUSINESS ORGANIZATIONS:Organization as a System
ACCOUNTING:Accounting Information System, Financial versus Managerial Accounting
TOOLS OF THE ACCOUNTING TRADE:Double-Entry Accounting, Assets
FINANCIAL MANAGEMENT:The Role of the Financial Manager, Short-Term (Operating) Expenditures

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