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Principles of Marketing

PRINCIPLES OF MARKETING:Introduction of Marketing, How is Marketing Done?
ROAD MAP:UNDERSTANDING MARKETING AND MARKETING PROCESS
MARKETING FUNCTIONS:CUSTOMER RELATIONSHIP MANAGEMENT
MARKETING IN HISTORICAL PERSPECTIVE AND EVOLUTION OF MARKETING:End of the Mass Market
MARKETING CHALLENGES IN THE 21st CENTURY:Connections with Customers
STRATEGIC PLANNING AND MARKETING PROCESS:Setting Company Objectives and Goals
PORTFOLIO ANALYSIS:MARKETING PROCESS,Marketing Strategy Planning Process
MARKETING PROCESS:Analyzing marketing opportunities, Contents of Marketing Plan
MARKETING ENVIRONMENT:The Companyís Microenvironment, Customers
MARKETING MACRO ENVIRONMENT:Demographic Environment, Cultural Environment
ANALYZING MARKETING OPPORTUNITIES AND DEVELOPING STRATEGIES:MIS, Marketing Research
THE MARKETING RESEARCH PROCESS:Developing the Research Plan, Research Approaches
THE MARKETING RESEARCH PROCESS (Continued):CONSUMER MARKET
CONSUMER BUYING BEHAVIOR:Model of consumer behavior, Cultural Factors
CONSUMER BUYING BEHAVIOR (CONTINUED):Personal Factors, Psychological Factors
BUSINESS MARKETS AND BUYING BEHAVIOR:Market structure and demand
MARKET SEGMENTATION:Steps in Target Marketing, Mass Marketing
MARKET SEGMENTATION (CONTINUED):Market Targeting, How Many Differences to Promote
Product:Marketing Mix, Levels of Product and Services, Consumer Products
PRODUCT:Individual product decisions, Product Attributes, Branding
PRODUCT:NEW PRODUCT DEVELOPMENT PROCESS, Idea generation, Test Marketing
NEW PRODUCT DEVELOPMENT:PRODUCT LIFE- CYCLE STAGES AND STRATEGIES
KEY TERMS:New-product development, Idea generation, Product development
Price the 2nd P of Marketing Mix:Marketing Objectives, Costs, The Market and Demand
PRICE THE 2ND P OF MARKETING MIX:General Pricing Approaches, Fixed Cost
PRICE THE 2ND P OF MARKETING MIX:Discount and Allowance Pricing, Segmented Pricing
PRICE THE 2ND P OF MARKETING MIX:Price Changes, Initiating Price Increases
PLACE- THE 3RD P OF MARKETING MIX:Marketing Channel, Channel Behavior
LOGISTIC MANAGEMENT:Push Versus Pull Strategy, Goals of the Logistics System
RETAILING AND WHOLESALING:Customer Service, Product Line, Discount Stores
KEY TERMS:Distribution channel, Franchise organization, Distribution center
PROMOTION THE 4TH P OF MARKETING MIX:Integrated Marketing Communications
ADVERTISING:The Five Mís of Advertising, Advertising decisions
ADVERTISING:SALES PROMOTION, Evaluating Advertising, Sales Promotion
PERSONAL SELLING:The Role of the Sales Force, Builds Relationships
SALES FORCE MANAGEMENT:Managing the Sales Force, Compensating Salespeople
SALES FORCE MANAGEMENT:DIRECT MARKETING, Forms of Direct Marketing
DIRECT MARKETING:PUBLIC RELATIONS, Major Public Relations Decisions
KEY TERMS:Public relations, Advertising, Catalog Marketing
CREATING COMPETITIVE ADVANTAGE:Competitor Analysis, Competitive Strategies
GLOBAL MARKETING:International Trade System, Economic Environment
E-MARKETING:Internet Marketing, Electronic Commerce, Basic-Forms
MARKETING AND SOCIETY:Social Criticisms of Marketing, Marketing Ethics
MARKETING:BCG MATRIX, CONSUMER BEHAVIOR, PRODUCT AND SERVICES
A NEW PRODUCT DEVELOPMENT:PRICING STRATEGIES, GLOBAL MARKET PLACE

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