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Principles of Marketing |
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PRINCIPLES OF MARKETING:Introduction of Marketing, How is Marketing Done?
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ROAD MAP:UNDERSTANDING MARKETING AND MARKETING PROCESS
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MARKETING FUNCTIONS:CUSTOMER RELATIONSHIP MANAGEMENT
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MARKETING IN HISTORICAL PERSPECTIVE AND EVOLUTION OF MARKETING:End of the Mass Market
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MARKETING CHALLENGES IN THE 21st CENTURY:Connections with Customers
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STRATEGIC PLANNING AND MARKETING PROCESS:Setting Company Objectives and Goals
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PORTFOLIO ANALYSIS:MARKETING PROCESS,Marketing Strategy Planning Process
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MARKETING PROCESS:Analyzing marketing opportunities, Contents of Marketing Plan
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MARKETING ENVIRONMENT:The Company’s Microenvironment, Customers
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MARKETING MACRO ENVIRONMENT:Demographic Environment, Cultural Environment
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ANALYZING MARKETING OPPORTUNITIES AND DEVELOPING STRATEGIES:MIS, Marketing Research
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THE MARKETING RESEARCH PROCESS:Developing the Research Plan, Research Approaches
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THE MARKETING RESEARCH PROCESS (Continued):CONSUMER MARKET
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CONSUMER BUYING BEHAVIOR:Model of consumer behavior, Cultural Factors
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CONSUMER BUYING BEHAVIOR (CONTINUED):Personal Factors, Psychological Factors
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BUSINESS MARKETS AND BUYING BEHAVIOR:Market structure and demand
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MARKET SEGMENTATION:Steps in Target Marketing, Mass Marketing
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MARKET SEGMENTATION (CONTINUED):Market Targeting, How Many Differences to Promote
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Product:Marketing Mix, Levels of Product and Services, Consumer Products
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PRODUCT:Individual product decisions, Product Attributes, Branding
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PRODUCT:NEW PRODUCT DEVELOPMENT PROCESS, Idea generation, Test Marketing
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NEW PRODUCT DEVELOPMENT:PRODUCT LIFE- CYCLE STAGES AND STRATEGIES
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KEY TERMS:New-product development, Idea generation, Product development
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Price the 2nd P of Marketing Mix:Marketing Objectives, Costs, The Market and Demand
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PRICE THE 2ND P OF MARKETING MIX:General Pricing Approaches, Fixed Cost
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PRICE THE 2ND P OF MARKETING MIX:Discount and Allowance Pricing, Segmented Pricing
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PRICE THE 2ND P OF MARKETING MIX:Price Changes, Initiating Price Increases
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PLACE- THE 3RD P OF MARKETING MIX:Marketing Channel, Channel Behavior
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LOGISTIC MANAGEMENT:Push Versus Pull Strategy, Goals of the Logistics System
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RETAILING AND WHOLESALING:Customer Service, Product Line, Discount Stores
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KEY TERMS:Distribution channel, Franchise organization, Distribution center
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PROMOTION THE 4TH P OF MARKETING MIX:Integrated Marketing Communications
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ADVERTISING:The Five M’s of Advertising, Advertising decisions
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ADVERTISING:SALES PROMOTION, Evaluating Advertising, Sales Promotion
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PERSONAL SELLING:The Role of the Sales Force, Builds Relationships
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SALES FORCE MANAGEMENT:Managing the Sales Force, Compensating Salespeople
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SALES FORCE MANAGEMENT:DIRECT MARKETING, Forms of Direct Marketing
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DIRECT MARKETING:PUBLIC RELATIONS, Major Public Relations Decisions
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KEY TERMS:Public relations, Advertising, Catalog Marketing
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CREATING COMPETITIVE ADVANTAGE:Competitor Analysis, Competitive Strategies
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GLOBAL MARKETING:International Trade System, Economic Environment
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E-MARKETING:Internet Marketing, Electronic Commerce, Basic-Forms
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MARKETING AND SOCIETY:Social Criticisms of Marketing, Marketing Ethics
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MARKETING:BCG MATRIX, CONSUMER BEHAVIOR, PRODUCT AND SERVICES
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A NEW PRODUCT DEVELOPMENT:PRICING STRATEGIES, GLOBAL MARKET PLACE
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