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International Marketing

OVERVIEW OF INTERNATIONAL MARKETING:Domestic marketing, Multinational marketing, Globalization of markets
INETRNATIONAL MARKETING PROCESS:Situation Analysis, Implementation and Control, Relationship
INETRNATIONAL MARKETING PROCESS:The Product Concept, The Societal Marketing Concept
INETRNATIONAL MARKETING PROCESS
ENGAGING IN INETRNATIONAL MARKETS:Expansion of technology, Merchandize export and import
INTERNATIONAL TRADE & INVESTMENT THEORIES:Theory of Comparative Advantage, Country Similarity Theory
INTERNATIONAL TRADE & INVESTMENT THEORIES:Global Strategic Rivalry Theory,
INTERNATIONAL MARKETING INFORMATION REQUIREMENTS:Foreign exchange info
INTERNATIONAL MARKETING INFORMATION REQUIREMENTS:The Product
FOREIGN NATIONAL ENVIRONMENTS:Political systems in the world, Political risks in international markets
FOREIGN NATIONAL ENVIRONMENTS:Types of legal systems,
FOREIGN NATIONAL ENVIRONMENTS:Conciliation, Mediation, Global relevance
ROLE OF GOVERNMENTS IN INTERNATIONAL MARKETS:Industry-level needs, Promotion of exports by governments
INTERNATIONAL CULTURAL AND SOCIAL ENVIRONMENTS:The concept of culture, Attitudes & beliefs,
INTERNATIONAL CULTURAL AND SOCIAL ENVIRONMENTS:Culture is a human medium
DETERMINING EXPORT POTENTIAL IN INTERNATIONAL MARKETS:Political Environment
DETERMINING EXPORT POTENTIAL IN INTERNATIONAL MARKETS:Product Potential
INTERNATIONAL MARKETING RESEARCH PROCESS:market structure, Implementing the research plan
INTERNATIONAL MARKETING RESEARCH PROCESS:Identify alternative information sources
INTERNATIONAL MARKETING RESEARCH PROCESS:Issues with primary global research:
INTERNATIONAL MARKETING RESEARCH PROCESS:Problems with data, Comparative Analysis
MODES OF ENTRY INTO INTERNATIONAL MARKETS:Export intermediaries, Export and import management
MODES OF ENTRY INTO INTERNATIONAL MARKETS:Licensing contract, Licensing risks
MODES OF ENTRY INTO INTERNATIONAL MARKETS:The franchiser’s balance,
MODES OF ENTRY INTO INTERNATIONAL MARKETS:Forms of countertrade, Specialized entry modes
MODES OF ENTRY INTO INTERNATIONAL MARKETS:Demand factors, Political factors
MODES OF ENTRY INTO INTERNATIONAL MARKETS:Drivers behind successful joint ventures
MODES OF ENTRY INTO INTERNATIONAL MARKETS:Distribution agreements, Critical mass & optimism traps
INTERNATIONAL STRATEGIC ALLIANCES:Impetus for international alliances, Management of strategic alliances
INTERNATIONAL CONSUMER MARKETS:Model of Consumer BehaviorThe Buyer Decision Process
INTERNATIONAL BUSINESS MARKETS:Nature of buying unit, Major influences on international business buyers
INTERNATIONAL TARGET MARKETING:Market segmentation, Market positioning
INTERNATIONAL MARKET SEGMENTATION:Geographic, Behavioral, Situational factors
INTERNATIONAL MARKET SEGMENTATION:Basis for country segmentation, Stages of economics development
INTERNATIONAL MARKET SEGMENTATION:Cultural Variables,
INTERNATIONAL MARKET SEGMENTATION:Market coverage strategy, Socio-economic variables
INTERNATIONAL MARKETING MIX - PRODUCT POLICY:Individual product decisions, Branding
INTERNATIONAL MARKETING MIX – PRODUCT POLICY:
INTERNATIONAL MARKETING MIX - PRODUCT POLICY:Modular Approach
INTERNATIONAL MARKETING MIX – PRODUCT POLICY:Issues in labeling, Pricing, Distribution
INTRODUCING NEW PRODUCTS IN INTERNATIONAL MARKETS:The new product development process
PRICING IN INTERNATIONAL MARKETS:Factors influencing international pricing,
ITERNATIONAL MARKETING CHANNELS:Channel membership, Vertical marketing, Control over distribution
PROMOTING IN INTERNATIONAL MARKETS:Advertising, Direct marketing, Public Relationing
REVISION

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