ZeePedia buy college essays online


Introduction to Business

<<< Previous LEARNING EXPERIENCES OF STUDENTS EARNING LOWER LEVEL CREDIT:Discussion Topics, Market Segmentation Next >>>
 
img
Introduction to Business ­MGT 211
VU
LESSON 27
LEARNING EXPERIENCES OF STUDENTS EARNING LOWER LEVEL CREDIT:
Work in an environment where one or more of the basic principles of marketing are practiced
regularly; e.g. marketing department or marketing communications agency have college-level
and/or company-sponsored training in marketing-related subjects including: pricing, promotion,
distribution, product development, customer relations, direct marketing, marketing analysis
and planning or marketing research.
Typical Learning Experience of Students Earning Upper level Credit:
Lower level requirements as stated above.
Five or more years of experience as a marketing practitioner.
Knowledge of modern marketing concepts; e.g. Internet marketing, target marketing, mass
customization, global marketing, etc.
Three or more years' experience managing a specific marketing function.
Discussion Topics:
If students are familiar with some (but not all) of the following topics, they may be eligible for
lower level credit in the area of marketing. Students familiar with the advanced questions may
be eligible for upper level credit. If knowledge of some of the topics is substantial, students
may consider requesting additional credit in more narrowly defined areas.
What is Marketing?
Facts, definitions, concepts (lower level):
What are consumer needs? Wants?
Describe the components in the marketing mix.
Relationships, knowledge of discipline, methodologies (upper level):
Describe the marketing mix as it relates to consumers.
How is a marketing department organized?
Analyzing Marketing Opportunities
Facts, definitions, concepts (lower level): Describe a company's marketing environment.
What is involved in gathering and accessing environmental marketing data?
Relationships, knowledge of discipline, methodologies (upper level):
Discuss the characteristics affecting consumer behavior.
108
img
Introduction to Business ­MGT 211
VU
Discuss the characteristics of business markets and the behavior of business buyers.
Market Segmentation
Facts, definitions, concepts (lower level):
What are the bases for segmenting consumer markets? Business markets?
Relationships, knowledge of discipline, methodologies (upper level):
What is target marketing?
Describe
Positioning for competitive advantage.
Product Strategies
Facts, definitions, concepts (lower level):
What are product attributes?
What is product branding?
Relationships, knowledge of discipline, methodologies (upper level):
Describe a product line vs. a product mix.
Discuss product life cycle marketing strategies.
Describe the stages of a product life cycle.
Pricing
Facts, definitions, concepts (lower level):
Discuss internal and external factors contributing to product pricing.
What is cost-based pricing? Value-based pricing? Competition-based pricing?
Relationships, knowledge of discipline, methodologies (upper level):
Describe product-mix pricing strategies.
Describe price adjustment pricing strategies.
Distribution
Facts, definitions, concepts (lower level):
Why are marketing intermediaries used?
109
img
Introduction to Business ­MGT 211
VU
Discuss distribution channels and their relationship to marketing.
Relationships, knowledge of discipline, methodologies (upper level):
What are some of the marketing issues related to channel design decisions?
How are channel members motivated?
Retailing and Wholesaling
Facts, definitions, concepts (lower level):
What is retailing? Wholesaling?
What is non-store retailing?
Relationships, knowledge of discipline, methodologies (upper level):
Components of retail marketing decisions. Types of wholesalers?
Marketing Communications
Facts, definitions, concepts (lower level):
What are the steps in developing effective communications?
What is integrated marketing communications?
Relationships, knowledge of discipline, methodologies (upper level):
Discuss "promotional mix."
Discuss the attributes of mass media advertising vs. direct marketing.
How is public relations used to support marketing objectives?
Global
Facts, definitions, concepts (lower level):
Why go international?
How would you decide which markets to enter?
What steps would you take before entering a market?
Relationships, knowledge of discipline, methodologies (upper level):
Discuss the global marketing plan.
Discuss the global marketing organization.
110
img
Introduction to Business ­MGT 211
VU
Internet Marketing
(Lower and upper levels):
What are the characteristics of electronic marketing?
Discuss consumer vs. B2B marketing.
Marketing Ethics
(Lower and upper levels)
Describe marketing impact on the individual consumer and on society as a whole.
Discuss citizen and public actions to regulate marketing.
What is "socially responsible marketing?"
Discuss privacy issues and Internet marketing.
111
Table of Contents:
  1. INTRODUCTION:CONCEPT OF BUSINESS, KINDS OF INDSTRY, TYPES OF TRADE
  2. ORGANIZATIONAL BOUNDARIES AND ENVIRONMENTS:THE ECONOMIC ENVIRONMENT
  3. BUSINESS ORGANIZATION:Sole Proprietorship, Joint Stock Company, Combination
  4. SOLE PROPRIETORSHIP AND ITS CHARACTERISTICS:ADVANTAGES OF SOLE PROPRIETORSHIP
  5. PARTNERSHIP AND ITS CHARACTERISTICS:ADVANTAGES AND DISADVANTAGES OF PARTNERSHIP
  6. PARTNERSHIP (Continued):KINDS OF PARTNERS, PARTNERSHIP AT WILL
  7. PARTNERSHIP (Continued):PARTNESHIP AGREEMENT, CONCLUSION, DUTIES OF PARTNERS
  8. ORGANIZATIONAL BOUNDARIES AND ENVIRONMENTS:ETHICS IN THE WORKPLACE, SOCIAL RESPONSIBILITY
  9. JOINT STOCK COMPANY:PRIVATE COMPANY, PROMOTION STAGE, INCORPORATION STAGE
  10. LEGAL DOCUMENTS ISSUED BY A COMPANY:MEMORANDUM OF ASSOCIATION, CONTENTS OF ARTICLES
  11. WINDING UP OF COMPANY:VOLUNTARY WIDNIGN UP, KINDS OF SHARE CAPITAL
  12. COOPERATIVE SOCIETY:ADVANTAGES OF COOPERATIVE SOCIETY
  13. WHO ARE MANAGERS?:THE MANAGEMENT PROCESS, BASIC MANAGEMENT SKILLS
  14. HUMAN RESOURCE MANAGEMENT:Human Resource Planning
  15. STAFFING:STAFFING THE ORGANIZATION
  16. STAFF TRAINING & DEVELOPMENT:Typical Topics of Employee Training, Training Methods
  17. BUSINESS MANAGERíS RESPONSIBILITY PROFILE:Accountability, Specific responsibilities
  18. COMPENSATION AND BENEFITS:THE LEGAL CONTEXT OF HR MANAGEMENT, DEALING WITH ORGANIZED LABOR
  19. COMPENSATION AND BENEFITS (Continued):MOTIVATION IN THE WORKPLACE
  20. STRATEGIES FOR ENHANCING JOB SATISFACTION AND MORALE
  21. MANAGERIAL STYLES AND LEADERSHIP:Changing Patterns of Leadership
  22. MARKETING:What Is Marketing?, Marketing: Providing Value and Satisfaction
  23. THE MARKETING ENVIRONMENT:THE MARKETING MIX, Product differentiation
  24. MARKET RESEARCH:Market information, Market Segmentation, Market Trends
  25. MARKET RESEARCH PROCESS:Select the research design, Collecting and analyzing data
  26. MARKETING RESEARCH:Data Warehousing and Data Mining
  27. LEARNING EXPERIENCES OF STUDENTS EARNING LOWER LEVEL CREDIT:Discussion Topics, Market Segmentation
  28. UNDERSTANDING CONSUMER BEHAVIOR:The Consumer Buying Process
  29. THE DISTRIBUTION MIX:Intermediaries and Distribution Channels, Distribution of Business Products
  30. PHYSICAL DISTRIBUTION:Transportation Operations, Distribution as a Marketing Strategy
  31. PROMOTION:Information and Exchange Values, Promotional Strategies
  32. ADVERTISING PROMOTION:Advertising Strategies, Advertising Media
  33. PERSONAL SELLING:Personal Selling Situations, The Personal Selling Process
  34. SALES PROMOTIONS:Publicity and Public Relations, Promotional Practices in Small Business
  35. THE PRODUCTIVITY:Responding to the Productivity Challenge, Domestic Productivity
  36. THE PLANNING PROCESS:Strengths, Weaknesses, Threats
  37. TOTAL QUALITY MANAGEMENT:Planning for Quality, Controlling for Quality
  38. TOTAL QUALITY MANAGEMENT (continued):Tools for Total Quality Management
  39. TOTAL QUALITY MANAGEMENT (continued):Process Re-engineering, Emphasizing Quality of Work Life
  40. BUSINESS IN DIGITAL AGE:Types of Information Systems, Telecommunications and Networks
  41. NON-VERBAL COMMUNICATION MODES:Body Movement, Facial Expressions
  42. BUSINESS ORGANIZATIONS:Organization as a System
  43. ACCOUNTING:Accounting Information System, Financial versus Managerial Accounting
  44. TOOLS OF THE ACCOUNTING TRADE:Double-Entry Accounting, Assets
  45. FINANCIAL MANAGEMENT:The Role of the Financial Manager, Short-Term (Operating) Expenditures