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Consumer Psychology

INTRODUCTION TO CONSUMER PSYCHOLOGY:Consumer Behavior
INTRODUCTION TO CONSUMER PSYCHOLOGY:Consumer research
INTRODUCTION TO CONSUMER PSYCHOLOGY:Marketing Mix, Product, Price
INTRODUCTION TO CONSUMER PSYCHOLOGY:Customer Value, Perceived Value
VALUE AND RETENTION FOCUSED MARKETING AND CONSUMER DECISION MAKING PROCESS
CONSUMER RESEARCH:Quantitative Research, Qualitative Research
MAJOR STEPS IN CONSUMER RESEARCH PROCESS:Design of Primary research
QUANTITATIVE RESEARCH DESIGNS & DATA COLLECTION METHODS
QUANTITATIVE RESEARCH DATA COLLECTION TECHNIQUES:ATTITUDE SCALES
QUALITATIVE RESEARCH DESIGNS & DATA COLLECTION METHODS
CUSTOMER SATISFACTION MEASUREMENT, SAMPLING, AND DATA ANALYSIS AND REPORTING
MARKET SEGMENTATION AND ITS BASES:Geographical Segmentation
BASES FOR SEGMENTATION: DEMOGRAPHIC SEGMENTATION PSYCHOGRAPHIC SEGMENTATION
BASES FOR SEGMENTATION: SOCIOCULTURAL SEGMENTATION USE RELATED SEGMENTATION USAGE SITUATION SEGMENTATION
BASES FOR SEGMENTATION: BENEFIT SEGMENTATION:Intrinsic Cues
BASES FOR SEGMENTATION: HYBRID SEGMENTATION STRATEGIES
MARKET SEGMENTATION IMPLEMENTING SEGMENTATION STRATEGIES ENVIRONMENTAL INFLUENCES CULTURE
HOW CULTURE IS LEARNT ENVIRONMENTAL INFLUENCES:Formal Learning
CULTURE AND ITS MEASUREMENT ENVIRONMENTAL INFLUENCES
MEASUREMENT OF CULTURE ENVIRONMENTAL INFLUENCES:Consumer Fieldwork
SUBCULTURE CHAPTER 4: ENVIRONMENTAL INFLUENCES
AGE AND GENDER SUBCULTURE CHAPTER 4: ENVIRONMENTAL INFLUENCES
BASES FOR SEGMENTATION: BENEFIT SEGMENTATION:Market Segmentation
SOCIAL CLASS CHAPTER 4: ENVIRONMENTAL INFLUENCES:Occupation
CONSUMER SOCIAL CLASSES CHAPTER 4: ENVIRONMENTAL INFLUENCES:Affluent Consumer
CONSUMER SOCIAL CLASSES CHAPTER 4: ENVIRONMENTAL INFLUENCES:Membership Group
CONSUMER SOCIAL CLASSES CHAPTER 4: ENVIRONMENTAL INFLUENCES:Shopping Groups
UNDERSTANDING PERSONALITY CHAPTER 5: INDIVIDUAL DETERMINANTS OF CONSUMER BEHAVIOR
CONSUMER PERSONALITY, TRAIT THEORY AND SELF IMAGES
CONSUMER MOTIVATION:Needs, Goals, Generic Goals
UNDERSTANDING LEARNING:Intentional and Incidental Learning, Implications for Marketers
INSTRUMENTAL CONDITIONING, INFORMATION PROCESSING AND MEMORY
ATTITUDES:Characteristics of Attitudes, Attitudes have consistency
ATTITUDE FORMATION AND CHANGE:How attitudes are learned?
ATTITUDE CHANGE STRATEGIES:Resolving two conflicting attitudes
INTRODUCTION TO CONSUMER DECISION MAKING:Decision Complexity
Problem Recognition, Search and Evaluation and Decision and Purchase
Decision and Purchase:Consumer Decision Rules, Output, Relationship Marketing
Decisions Related to Post Purchase:Product Set up and Use
Marketing Implications of Decisions Related to Post Purchase:Understanding
Post Purchase Evaluation:Determinants of Satisfaction, Consumer Complaint Behavior
Post Purchase Dissonance:Dissonance Reduction, Marketing Implications
Consumerism:Roots of Consumerism, The Nature of Consumerism
Consumerism Issues and Responses:Environmental Concerns, Consumer Privacy
Review Consumer Psychology Course:Consumer Research, Consumerism

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