ZeePedia

TYPES OF COLUMNS:Reporting-in-Depth Columns, Gossip Columns

<< ENGLISH AND URDU COLUMNISTS:More of anecdotal, Letting readers know
OBJECTIVES AND IMPORTANCE OF COLUMNS:Friendly atmosphere, Analysis >>
img
Feature and Column Writing ­ MCM 514
VU
LESSON 22
TYPES OF COLUMNS
There are divergent types of columns owing to the subject variation.
It is said "Columns, like news stories, may fit into several pigeonholes at the same time."
1. Reporting-in-Depth Columns
Background, perspective, and interpretation are given to various happenings, usually already presented in
hard news. In these columns, current news events are related to the past and also to the future.
2. "I Think" or Opinionated Columns
Either because of extensive training, long time observations, or sheer lack of modesty, Columnists set
themselves up as experts and then expound their opinions for the general public. They try to compensate
in heat for what they cannot provide in light.
3. Gossip Columns
Everybody likes to learn a juicy bit of gossip. One whole field of column writing is built on this
characteristic. Such a column contains little except its unquestionably titillating value; this needs not be
the writer's exclusive domain. The uncovering of a government scandal may have profound (and
beneficial) ramifications. No daily newspaper carries a gossip column and its natural habit is the film
magazine, which flourishes on gossip, some malicious, some harmless but unquestionably titillating.
4. Humorous Columns
Columnist tries to find the humorous aspects in life to amuse readers. Sometimes, these spotlight an event
more clearly than thousands of words of expounding and explaining. Many papers still shy of having
regular daily humorous column. Columns are much liked, which contain some satirical comments.
Many papers still shy of having regular daily humorous column. However these columns are much liked,
which contain some satirical comments.
5. Essay Columns
Just as nature and colour editorials have appeal for many a metropolitan daily editor, so the columnist,
who arouses a similar nostalgia and mood in his writing, attracts attention. These require perceptiveness
or possibly just and overpowering interest in people. All authors do not possess this.
This type of column is rare today. Students of English literature will recognize the essay columns of
Joseph Chesterton and A.A. Mime. As an essay, it has style. Its range is unlimited but it must stick to one
rigid rule-it must never be deductive or dull.
6. Personality Diary Columns
The Diary columns come from public figures, who are talking about their interesting incidents with
others.
7. How- to-do or Advice Columns
These educate the readers, as there is a gentle instruction written in such a way as not to appear to be a
lesson. These columns usually appear on magazine and daily pages.
8. Sports Column
There was a time when some leading newspapers had their daily sports columns, but this is getting to be
rarer these days. However, event-based article-cum-columns are there. Some newspapers try to make-up
for the dearth this way. Perhaps it is still a field less trodden.
9. Question and Answer Column
This column comes in various colours. It could be a medical column in which a qualified doctor answers
86
img
Feature and Column Writing ­ MCM 514
VU
queries on health. It could be a sober column in which readers ask questions about their personal
problems and get appropriate answers depending on whether the questions are plain, plain silly or serious.
Under this style of column-writing, a columnist gives a question and then answers it. By this style, a
columnist makes the columns easy to understand and intelligible even to the general readers. This style of
writing a column gives ample opportunities to the columnist to raise questions of national and paramount
importance and then answers them in easy and understandable style and language. In this way, a good
columnist paves the way for instruction, teaching and improving educational values and standard of the
general masses in an effective way.
11. Standard Column
This type of column handles editorial subjects of lesser importance and deals with each in a paragraph or
two. They are unsigned and are frequently the work of two or more members of the editorial staff.
Outstanding columns in this category are `Topics of the Times" in the New York Times.
12. Political columns
These are an extension of the Standard Column, but it is considered of very serious nature. This is
especially done in pursuance of the Editorial policy of the newspaper, and these are considered to be one
of the most-read columns.
13. The Middle Column
The `middle' is so-called because it occupies a position on the editorial page between the main article and
the standard column. Its sole purpose is to lighten what could otherwise be serious reading, which an
editorial page normally is and is expected to be. It is generally humorous and in any event it should be
entertaining and is usually written in a lighter vein. In length it is about 500 words and the more off- beat
it is the better.
14. The Hodge-Podge Column
Here the columnist presents to his reader a Hodge Podge of stuff a little or no consequence on the
principle that variety is not only the spice of life but a sure formula to catch reader's interest.
15. Editorial Column
It is properly called the signed editorial column. In it we find what resembles an editorial in form, but an
editorial so palpably personal that it is a cross between an editorial and a column. When an editor writes a
piece under his own name he is trying to lay his prestige on the line.
These do not necessarily depend on humorous elements only. They are and can be handled efficiently by
the experienced and stylish writer of columns. Its demands are different than the other forms of columns.
In it are included one's personal views and opinions on any subject or topic in the world like an editorial
in any style.
16. Specialized Columns
These types of columns are generally limited and confined to a single subject or topic, with the underlying
purpose to render better and detailed service to the subject or topic under study and examination. It may
be confined to a single department of life or learning. Specialized Columns are arranged in accordance
with the circumstances. Under specialized columns are included the columns like, "Legal Column".
"Religious or Deeni Column", `Astrology' or Palmistry Column", `Sports Columns", "Fashion Column",
Medical Column", "Women's Column", `Students, Laborers" or Children Column". In the specialized
Columns, there is simplicity of language and style and no literary tastes are added unnecessarily, nor do
they reflect any personal or individual trends. Specialized Columns can be called "Professional
Columns".
17. Miscellaneous Columns
These mainly comprise of commentary and criticism on books, Criticism columns on films and theatre,
columns on performance in sports, columns on the study of the impending and actual changes in the
different walks of life etc.
87
img
Feature and Column Writing ­ MCM 514
VU
18. Literary Columns
Today, we notice a good number of columns on the national and foreign literature and literary trends,
literary and educational problems, columns on literary congresses held in and outside the country. These
usually serve to convey a detailed report and the activities taking place on the national as well as the
international arena. They also serve the purpose of explanation and explication and thus manage to enrich
and enlighten the reader about the coming changes in literary tastes and upsurge of certain literary
movements in the world.
In a sense all these, in essence, are opinion pieces, as are editorials, theatre, film, art and music criticisms.
It is not every reporter who can aspire to be humorous columnists, an art critic or a sports commentator.
From each a certain amount of expertise is called for, the critic, in the first place, must have credibility. In
other words, he must have a wider knowledge of life and letters. The narrow specialist may have
credibility but it is the specialist generalist who will have the audience. To review any piece of creative
work, the reviewer must not only be aware of the artist's own past work, but must be able to judge it in
the context of other works of the same genre either of his contemporaries or his predecessors or
preferably both.
88
Table of Contents:
  1. IMPORTANCE OF LANGUAGE:Feature writing, Explanation of the definition
  2. SOURCES OF MATERIAL:Commemorations, Science and Technology
  3. INTERNET USAGE IN FEATURE WRITING:Be very careful, Website checklist
  4. WHAT MAKES A GOOD FEATURE?:Meeting demands of readers
  5. DEMANDS OF A FEATURE:Entertainment and Interest, Both sides of picture
  6. CONDUCTING AND WRITING OF INTERVIEWS:Kinds of interviews
  7. WRITING NOVELTY INTROS:Punch or astonisher intros, Direct quotation intros
  8. STRUCTURE OF FEATURES:Intro or Lead, Transition, Body
  9. SELECTION OF PICTURES, ILLUSTRATIONS AND MAPS:Sources
  10. FEATURES AND EDITORIAL POLICY:Slanting or angling feature
  11. HUMAN INTEREST AND FEATURE WRITING:Obtaining facts, Knowing how to write
  12. NEWSPAPER FEATURE STORY:The Business Story, The Medical Story
  13. THE NEWSPAPER FEATURE STORY IDEA:Conflict, Human interest
  14. MAGAZINE FEATURE VERSUS DAILIES:Feature versus Editorial, An overview
  15. WRITING THE SPECIALISED FEATURE STORY:The Deadline Feature Sidebar
  16. MODERN FEATURE AND ITS TREATMENT:Readers’ constraints
  17. MODERN FEATURE WRITING TECHNIQUE:The Blundell Technique
  18. ADVICE TO FEATURE WRITERS:A guide to better writing, Love Writing
  19. COLUMN WRITING:Definition, Various definitions, Why most powerful?
  20. COLUMN WRITING IN MODERN AGE:Diversity of thought, Individuality
  21. ENGLISH AND URDU COLUMNISTS:More of anecdotal, Letting readers know
  22. TYPES OF COLUMNS:Reporting-in-Depth Columns, Gossip Columns
  23. OBJECTIVES AND IMPORTANCE OF COLUMNS:Friendly atmosphere, Analysis
  24. WHAT ARE THE ESSENTIALS AND BASIC POINTS THAT GO IN TO THE FORMING OF A COLUMN?
  25. STYLE:General and a specialised writing, How can a columnist improve it?
  26. GENERAL STYLE OF THE COLUMN:Unified Style, Anecdotal Style, Departmental Style
  27. STRUCTURE OF A COLUMN:Intro or lead, Main body, Conclusion
  28. COLUMN WRITING TIPS:Write with conviction, Purpose, Content
  29. SELECTION OF A TOPIC:Close to your heart, Things keeping in Queue
  30. QUALITIES OF A COLUMN WRITER:Personal, Professional, Highly Educated
  31. WHAT MUST BE PRACTISED BY A COLUMNIST?:Pleasantness, Fluency
  32. SOURCES OF MATERIAL OF COLUMNS:Constant factors, Interview
  33. USEFUL WRITING DEVICES:Be specific, Use Characterisation, Describe scenes
  34. COMMON WRITING PROBLEMS:Eliminate clichés, Don’t misuse words
  35. WRITING THE COLUMN:Certain thumb rules, After writing the column
  36. ARTICLE WRITING:Introduction, Definition, Contents, Main Segments, Main body
  37. HOW TO WRITE AN ARTICLE?:It is more efficient, It is more believable
  38. TYPES AND SUBJECTS OF ARTICLE:Interview articles, Utility articles
  39. FIVE COMMANDMENTS, NO PROFESSIONAL FORGETS:Use Key Words
  40. ARTICLES WRITING MISTAKES:Plagiarising or 'buying articles, Rambling
  41. WRITING THE ARTICLE:Various parts of article, The topic sentence
  42. What to do when you have written the article?:Writing the first draft
  43. TEN STANDARD ARTICLE FORMATS:The informative articles
  44. LEGAL AND ETHICAL CONSIDERATIONS FOR WRITERS:Libel, Doctoring Quotes
  45. REVISION:Importance of language, Feature writing, Sources of material