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PR IN LABOUR UNIONS & RELIGIOUS GROUPS:Community Public Relations

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Fundamentals of Public Relations ­MCM 401
VU
Lesson 14
PR IN LABOUR UNIONS & RELIGIOUS GROUPS
Overview
Continuing with the role of public relations we will in this lecture study the PR aspects in labor matters
while determining the role in labor unions in relation to community. We will also find out what role PR can
play for religious groups and also explain the acrostics of public relations.
.PR Aspects Of Labour Matters.
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Identification of key groups; & analysis of the company's responsibilities towards them.
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Anticipation & observation of their reactions to the company.
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Development of understanding of the company, its aims, and actions.
Community Public Relations
Importance Of Community Public Relations.
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It makes friends.
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It is good business.
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It helps the welfare of your employees.
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It is social obligation of modern day business.
What it calls for
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Understanding the community.
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Organizing to fit the community relationship needs.
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Conducting the business in tune with the community.
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Sharing time, talents, facilities and money.
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Informing the community about what you are doing & why?
Public Relations For Religious Groups.
An Acrostic Of Public Relations
Putting yourself in the other person's place.
Understanding the public,& especially those units vital to you & your ministry.
Being aware of latest & most effective techniques & approaches in gaining cooperation.
Launching a program that makes full use of all channels of understanding & support.
Influencing your congregation in such a way that everyone becomes an active agent in PR programs.
Charting your course after careful study by
1. analyzing the problem and...
2. solving it in a manner that wins support & approval.
R cognizing the fact that actions speak louder than words.
Encouraging, advising & stimulating associates, employees.
Linking all phases & divisions of your religious programs so that all work in harmony & unity.
Analyzing each situation for its effects on individuals & groups.
Thinking & planning in terms of the greatest good for the greatest number.
Interpreting your program to show that it is interesting, timely & informative.
Organizing your setup so that goodwill grows from within.
Naming friendly, competent, enthusiastic persons to positions which demand a "public relations
consciousness."
Seeking at all times to keep your public informed through full, frank & frequent reports.
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Fundamentals of Public Relations ­MCM 401
VU
Problems Of PR In Religious Groups.
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The intangible nature of many religious activities.
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The sacred nature of many religious activities requiring dignified approach.
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The problem of showing the practical worth of some religious values.
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The problem of interpreting a program that follows a traditional pattern.
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The difficulty of knowing at which level to project ideas so they will appeal
to persons of all ages.
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Table of Contents:
  1. INTRODUCTION & BRIEF HISTORY:Definitions Of Public Relations
  2. HOW DOES PR WORK?:OVERVIEW, Formulation of policy
  3. PUBLIC RELATIONS DISTINGUISHED:Size of a PR Department.
  4. PUBLICS OF PR:Expanded Publics, Few Examples Of Publics
  5. PLANNING PUBLIC RELATIONS PROGRAMMES:Print Media, Electronic Media
  6. MEDIAS OF PR:Media for External Publics, Principles of Good Press Relations
  7. PRESS RELATIONS IN PR:What is News, Secrets Of Good News Release.
  8. CREATED PRIVATE MEDIA:Private Media, New Forms of House Journals
  9. SPECIAL USES OF PUBLIC RELATIONS:Crisis Management, Skills Of PR
  10. BUDGETING IN PR:Labour, Office Overheads, PR & Photographs
  11. PUBLIC RELATIONS PROBLEMS:Defining PR problems, C’s of PR explained
  12. METHODS OF COMMUNICATION:Psychology of Public Relations
  13. PR IN VARIOUS ORGANIZATIONS:Techniques of Trade Association PR
  14. PR IN LABOUR UNIONS & RELIGIOUS GROUPS:Community Public Relations
  15. PR IN EDUCATIONAL INSTITUTIONS & IN MEDIA CHANNALS
  16. USING ADVERTISING FOR P R COMMUNICATION:Role Of PR
  17. ROLE OF PUBLIC RELATIONS IN MARKETING:How To Educate The Market
  18. PUBLIC RELATIONS AND CORPORATE STRUCTURE:Corporate Identity Essentials
  19. E-PR & ITS TOOLS:Immediate Points To Consider, Using Email As PR Tool
  20. SPONSORSHIP—AN IMPORTANT PR TOOL:PR & Communication Audit
  21. HOUSE JOURNALS:Possible Publics Of House Journals, Exhibitions & PR
  22. CRISIS MANAGEMENT IN PR:Plan Of Action Adopted, Interview at your place
  23. ADVERTISING IN PR:Broad Objectives Of Advertising, Direct Advertising.
  24. INTERNATIONAL PUBLIC RELATIONS:Media Used, Within Store Contacts
  25. PUBLIC RELATIONS CONSULTANCY:Disadvantages, Mass Communication
  26. PUBLIC RELATION’S ROLE IN MARKET EDUCATION:Kinds Of Markets
  27. MODERN DAY VALUES OF PR:Ethics Of Public Relations
  28. CHOICE OF MEDIA FOR PR COMPAIGN:Communication Channels & Media
  29. PR TECHNIQUES:Tactics & Techniques
  30. DESIGNING PR COMPAIGNS:Definitive Mission statement, Reputation.
  31. PUBLIC OPINION:Identifying Priority Publics, If Goal Is Attitude Change
  32. PUBLIC RELATIONS AND RESEARCH:Planning Phase Of Research
  33. PR AND RESEARCH:Unobtrusive Measures, Questionnaires For Survey
  34. PROBLEMS SOLVING STRATEGIES:Communicate results
  35. PERSUASION & COMMUNICATION THEORIES:Message Orientation
  36. COMMUNICATION CONCEPTS & THEORIES:Research and Persuasion
  37. PUBLIC RELATIONS & LAW:How To Stay Out Of Trouble
  38. PUBLIC RELATIONS & CASE STUDIES:Case Analysis, Images Of Public Relations
  39. PR AND PRINTING PROCESSES:Fundamentals Of Printing
  40. PUBLIC SPEAKING -- A PR TOOL:Key Benefits, How To Prepare
  41. PR -- COPING WITH UNEXPECTED:Some Possible PR Ideas
  42. DREAMS & REALITIES OF PR:Who Takes Charge Of Identity?
  43. CHANGING INTO OVERDRIVE:How International Is PR?
  44. GETTING ON WITH PR:Where does PR fit in the structure?
  45. FUNDAMENTALS OF A SUCCESSFUL NEWSLETTER:RESEARCH, WRITING