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E-PR & ITS TOOLS:Immediate Points To Consider, Using Email As PR Tool

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Fundamentals of Public Relations ­MCM 401
VU
Lesson 19
E-PR & ITS TOOLS
Overview
The use and benefit of Internet and Email has been greatly identified as a useful tool for public relations
practice. But how and when to use this is a question which needs to be pondered upon in the modern day
practice of public relations. This and the use of laptops or note book will also be looked at and its
advantages and disadvantages will also be compared in this lecture.
How To Develop E-PR
This is the age of electronic communication. It is therefore important to know the different aspects of
developing PR in this sector.
Immediate Points To Consider.
1. Immediate Impressions.
2. Wise use of colors & illustrations in a purposeful way.
3. Quick download of information possible from the site.
4. Use small images, storing them as highly compressed file.
5. Your site should /could include:
a)
An overall mission statement.
b)
Details of products or services.
c)
Secure means of ordering.
d)
Compact, relevant & informative material easily readable.
e)
Information about key personnel & company locations.
f)
Good links to other /own, and / or relevant sites.
g)
Publicity about awards, 'good works'.
h)
Frequently asked questions. (FAQs)
I)
membership or registration offers.
j)
Competitions, quizzes or other entertaining items.
k)
Some form of feedback.
Your site should not include:
1. Unnecessary flashy & fancy graphics.
2. Curious backgrounds that render text almost impossible to read.
3. A lead page that merely shows your logo or company name.
4. Unclear and useless links or other devices that viewer may not recognize.
Using Email As PR Tool:
1. Email is addressed to individuals, who each receive a personally addressed item with no copy
marked elsewhere.
2. Email is sent to individuals on a list, so that all know who else has received it.
3. Email is posted on web so that anyone who wants to, can download it.
4. Email is available to be sent to auto responder to anyone who logs in.
E - Press Releases.
A. Start with a bold heading ­ FOR IMMEDIATE RELEASE.
B. Choose an eye catching headline, short, relevant, truthful & to the point.
C. Keep the size to maximum of 500 words.
D. Include your web address (URL) for future contact.
E. Use simple & readable fonts.
F. Do not have large attachments.
Signature Files ­ The new PR Tool.
·  Simple Messages that conclude all your emails.
·  These are seen by every e-mail recipient.
·  This keeps your names & concepts in mind.
·  Useful & legitimate way of promoting your key purpose.
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Fundamentals of Public Relations ­MCM 401
VU
Writing An E Press Release.
Internet - a useful medium for press releases.
Special recommendations:
·
Start with a bold heading.
·
Add a date always.
·
Choose eye catching headline ­ short & relevant.
·
Use a simple font e.g. Arial & avoid block letters.
·
Avoid attachments to a press release.
How To Develop E-PR Using Laptops & LCD Panels Well
The Up Side
The Down Side
·
·
Encourages a display for
Many excellent graphics
every thought.
programs available.
·
·
Requires special equipment.
Many striking visual
effects possible.
·
Visual parts of
·
Long setup / boot up times.
presentations can be
prepared quickly.
·
·
Can detract attention from
Programs can make not
presenter.
only
·
Electronic visuals but
·
Easy to overdo visual effects.
with other features.
·
·
May require dim room
Lend high tech
lighting.
credibility to presenter
·
May be hard to tailor.
Techniques For Using Laptops For Presentations.
·  Don't overdo visual effects; don't make a visual for every single thought.
·  If possible index slides for quick reference tailoring to your requirements.
·  Have plan B --- a hard copy version of your slides --- as a stand by.
·  Rehearse carefully & thoroughly.
·  Get there early; check everything twice.
·  If using a TV monitor use at least 30 inch screen. (better to use LCD data show).
·  If using an LCD Panel & reflective screen, try to get a super high resolution projector.
·  Allow sufficient setup / boot up time.
·  Ensure image is large enough to be seen & is clearly readable.
·  If presenting in a darkened room , emphasize your voice dynamics.
·  If you anticipate long discussion on slides turn off screen saver.
·  For commands, use a remote portable mouse as opposed to tapping the laptop.
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Table of Contents:
  1. INTRODUCTION & BRIEF HISTORY:Definitions Of Public Relations
  2. HOW DOES PR WORK?:OVERVIEW, Formulation of policy
  3. PUBLIC RELATIONS DISTINGUISHED:Size of a PR Department.
  4. PUBLICS OF PR:Expanded Publics, Few Examples Of Publics
  5. PLANNING PUBLIC RELATIONS PROGRAMMES:Print Media, Electronic Media
  6. MEDIAS OF PR:Media for External Publics, Principles of Good Press Relations
  7. PRESS RELATIONS IN PR:What is News, Secrets Of Good News Release.
  8. CREATED PRIVATE MEDIA:Private Media, New Forms of House Journals
  9. SPECIAL USES OF PUBLIC RELATIONS:Crisis Management, Skills Of PR
  10. BUDGETING IN PR:Labour, Office Overheads, PR & Photographs
  11. PUBLIC RELATIONS PROBLEMS:Defining PR problems, C’s of PR explained
  12. METHODS OF COMMUNICATION:Psychology of Public Relations
  13. PR IN VARIOUS ORGANIZATIONS:Techniques of Trade Association PR
  14. PR IN LABOUR UNIONS & RELIGIOUS GROUPS:Community Public Relations
  15. PR IN EDUCATIONAL INSTITUTIONS & IN MEDIA CHANNALS
  16. USING ADVERTISING FOR P R COMMUNICATION:Role Of PR
  17. ROLE OF PUBLIC RELATIONS IN MARKETING:How To Educate The Market
  18. PUBLIC RELATIONS AND CORPORATE STRUCTURE:Corporate Identity Essentials
  19. E-PR & ITS TOOLS:Immediate Points To Consider, Using Email As PR Tool
  20. SPONSORSHIP—AN IMPORTANT PR TOOL:PR & Communication Audit
  21. HOUSE JOURNALS:Possible Publics Of House Journals, Exhibitions & PR
  22. CRISIS MANAGEMENT IN PR:Plan Of Action Adopted, Interview at your place
  23. ADVERTISING IN PR:Broad Objectives Of Advertising, Direct Advertising.
  24. INTERNATIONAL PUBLIC RELATIONS:Media Used, Within Store Contacts
  25. PUBLIC RELATIONS CONSULTANCY:Disadvantages, Mass Communication
  26. PUBLIC RELATION’S ROLE IN MARKET EDUCATION:Kinds Of Markets
  27. MODERN DAY VALUES OF PR:Ethics Of Public Relations
  28. CHOICE OF MEDIA FOR PR COMPAIGN:Communication Channels & Media
  29. PR TECHNIQUES:Tactics & Techniques
  30. DESIGNING PR COMPAIGNS:Definitive Mission statement, Reputation.
  31. PUBLIC OPINION:Identifying Priority Publics, If Goal Is Attitude Change
  32. PUBLIC RELATIONS AND RESEARCH:Planning Phase Of Research
  33. PR AND RESEARCH:Unobtrusive Measures, Questionnaires For Survey
  34. PROBLEMS SOLVING STRATEGIES:Communicate results
  35. PERSUASION & COMMUNICATION THEORIES:Message Orientation
  36. COMMUNICATION CONCEPTS & THEORIES:Research and Persuasion
  37. PUBLIC RELATIONS & LAW:How To Stay Out Of Trouble
  38. PUBLIC RELATIONS & CASE STUDIES:Case Analysis, Images Of Public Relations
  39. PR AND PRINTING PROCESSES:Fundamentals Of Printing
  40. PUBLIC SPEAKING -- A PR TOOL:Key Benefits, How To Prepare
  41. PR -- COPING WITH UNEXPECTED:Some Possible PR Ideas
  42. DREAMS & REALITIES OF PR:Who Takes Charge Of Identity?
  43. CHANGING INTO OVERDRIVE:How International Is PR?
  44. GETTING ON WITH PR:Where does PR fit in the structure?
  45. FUNDAMENTALS OF A SUCCESSFUL NEWSLETTER:RESEARCH, WRITING