STYLE:General and a specialised writing, How can a columnist improve it?

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Feature and Column Writing MCM 514

LESSON 25

STYLE

The successful columnist is one who has developed a personal style, but there are some general principles

that can be followed. They are given below:

Style of writing (Personal)

Style of writing depends upon one's attitude, and it is only altered with the passage of time. But with most

of the cases, it remains the same. No deliberate efforts must be made at changing it or copying it from

others. That is why it is said that it better to pursue writing with one's personal style, which is better

instead of a borrowed one.

General and a specialised writing

Any type of writing, whether general or a specialised one may entail the elucidation or expression of the

policy of the newspapers, and it may be based upon the independent thinking of an individual. Hence,

column is always an extension of the newspaper.

Style and approach

This is usually determined by the local conditions and the predilections of the concerned writers.

However, one criterion for gauging the success of a columnist lies in his efficiency and proficiency to

attract and hold the readers, and it matters less, what style he is following. Nevertheless, he must be

natural in his style because if he would borrow it, he would not be able to continue it for a long time.

A successful columnist must possess some cardinal points to impel the readers to continue the perusals of

the column carefully and with deep and keen interest, as columns are most sought after and consulted

frequently.

How can a columnist improve it?

Use Humour

Humorous touch in style creates interest and communicates very complex message in a light way.

Express private thoughts

Let the public know that you share their concerns, pleasures and fears.

Personalise your column

Use specific names, places, and events. Let readers identify with you as you wander through the

community. Share ideas that you have picked during golf matches or card games.

Be creative

Experiment with words and their meanings. Play with sentences and paragraph structure. Build images.

Be descriptive.

Use dramatic elements

Study good storytellers. Learn how to build suspense to a climax.

Borrow technique from fiction

Description and dialogue can recreate scenes and sharpen story lines.

Sharpen your vocabulary

Search for precise words. Don't be content with coming closer to the meaning of a word or sentence.

Take the extra time with your writing to be exact.

Feature and Column Writing MCM 514

Learn to listen to others

Careful observation and keen perception result in evocative writing. Ask questions and probe other's

interests.

Write for others

Though the subjects you choose are your own, your responsibility is to please your audience.

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