SPECIAL AUDIENCE PROGRAM:Children’s Programs, Women’s programs

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Radio News, Reporting and Production MCM515

LESSON 40

SPECIAL AUDIENCE PROGRAM

These are the programs produced for specific group of the listeners.

The following are the special audience programs.

Children's programs

Women's programs

Children's Programs

Children can be divided in two categories according to their ages.

Group one ------------------------- play group to 8 years

Group two ------------------------- 9 years to school going age

Pre-Program Preparation

The First step is to know about the target audience that is audience research. In this step a producer must

know the psyche of the children.

Psyche of the children falling in group one

Analyzing the psyche of the children what comes up is that:

The children of this age group take interest in stories.

They have a sense of insecurity.

So the producer has to arrange for story based items in the programme and a compere who could get the

children familiar with himself/herself and the stranger atmosphere of the studios so that the children may

feel free while taking part in the program.

Format

The program to be produced for this group of children is normally:

Children participated program

That is conducted by compere or comperes Bhaai Jaan and Aunty (Bachon Ki Baaji)

Activities of a Children Program

Story telling (an interesting character may be made like kahani chacha)

Little riddles and puzzles

Short questions

Poems, stories, jokes

Selection of the Compere

The compere of children programme must be:

Educated

A storyteller

Lively

Friendly

Compassionate

Extempore

Must have the ability to improvise & engage the children in different activities

School Going Children's Program

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Radio News, Reporting and Production MCM515

School going children are more mature ones so they can not be entertained by stories. The suitable formats

for this group of children are as under:

Dramas

Quiz programs

Women's Program

These programs are produced keeping the needs and requirements of women.

Topics of women's programs

The following topics may be made part of women's programs.

1. Household topics such as recipes, embroidery etc.

2. Awareness creating programs.

Importance of women's education

Women's rights

Women's emancipation

Suitable professions for women (jobs, entrepreneurship)

Rural women's problems

Working ladies problems

Working & courageous ladies who made a place in society

Health tips

Overpopulation

Formats for women's programs

Following formats may well suit the women's programs:

Talk shows

Anchorperson with guests

Discussions

Magazine program

Special People's Programs

Special people are the handicapped persons in our society such as deaf, dumb, blind, and crippled ones.

These programs are with the following motives:

To encourage special people so that they may take part in life activities more effectively.

To change common normal peoples' negative attitude towards special people.

Format

The best format suitable for radio for special people is talk shows. In talk shows special people with

different distinctions are invited and interviewed.

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