QUALITY CONTROL:International Quality Standards, MARKETING

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MARKETING:Marketing Function, MARKETING PROCESS - STEPS >>

SME Management (MGT-601)

Lesson 31

QUALITY CONTROL

Dealing with the quality standardization under WTO.

Quality Control Programs in Developing Countries

Establish Strong National Leadership & Q.C Society.

Create Govt. & Commercial Compulsion for Reasonable levels of Quality.

Establish a Media For Exchange.

Establish an Extensive Program for Training.

National Standardization Efforts.

Public Awareness.

International Quality Standards

If each country had its own set of standards, companies in selling in international markets would have

difficulty in quality documentation standards in the countries where they did business.

ISO 9000

It is set of standard governing documentation quality program. Proving to a qualified external examiner

that they have completed with the entire requirement certifies companies. Once certified, companies are

listed in a directory so that potential customers can see which companies have been certified and to what

level. Compliance with ISO 9000 standards says nothing about the actual quality of a product. Rather, it

indicates to customers that companies can provide documentation to support whatever claims they make

about quality.

Five Documents of ISO 9000

ISO 9000 actually consists of five documents;

· ISO 9000

· ISO 9001

· ISO 9002

· ISO 9003

· ISO 9004

ISO 9000

ISO 9000 is an overview Document, Which Provide Guideline for use and selection of other standards.

ISO 9001

ISO 9001 is a Standard that focuses on various aspects of design, produce, install and service products. It

also includes management responsibility, quality System, purchasing, product design, and inspection,

training & Corrective action.

ISO 9002

ISO 9002 covers same area as 9001 for companies that produce to customer's design or have their design

and service activities.

ISO 9003

ISO 9003 is most limited in scope and addresses only production process.

ISO 9004

ISO 9004 contains Guidelines interpreting other standard.

SME Management (MGT-601)

ISO 14000

ISO 14000 requires participating companies to keep track of their raw material use and their generation,

treatment and disposal hazardous wastes.

ISO 14000 is a series of five standards that cover a number of areas, including the following.

·Environment Management System. Requires a plan to improve performance in resource use and

pollutant output.

·Environment Evaluation Program. Specifies guidelines for the certification of companies.

·Environment Labeling. Defines terms such as recyclable, energy efficient, and safe for the ozone layer.

·Life Cycle Assessment. Evaluates the lifetime environmental impact from the manufacture, use, and

disposal of a product.

To maintain their certification, companies must be inspected by outside, private auditors on a regular basis.

ISO 17025

The main area under WTO comes under quality control in laboratory standards and the standard that

deals with it is ISO 17025. The laboratory for testing under this standard for quality control is not

available in Pakistan. The need is to have a new one or up gradation of existing labs so that we can meet

the requirements of WTO.

MARKETING

Role of marketing

Improved marketing is central to a small firm's industrial strategy. Unfortunately, many small firms assume

that the only requirement for success is to open and wait for customers. Perhaps, it is due to severe limits

on their resources. It is seldom recognized that marketing is a complex process affected by internal external

factors. Internal variable includes firm's financial position, management capability personnel resources,

products offered. External variable includes general economic conditions, characteristics of population,

social and cultural factors, competition, government regulations etc.

Small firms success depends on the ability to plan, organize, staff and control marketing activity in relation

to internal and external environment.

Marketing is the performance of business activities that direct the flow of goods and services from the

producer to consumer.

Small firm's Advantage

Advantages enjoyed by small firm in the field of, marketing include realistic marketing planning, shorter lines of

communication, flexibility, and ability to act quickly.

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