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Microeconomics
ECO402
VU
Lesson
14
PREFERENCESTOWARD
RISK
ChoosingAmong
RiskyAlternatives
Assume
Consumption
of a single commodity
Theconsumer
knows allprobabilities
Payoffsmeasured
in terms of utility
Utilityfunction
given
Example
A person is
earning $15,000 andreceiving
13 units of utilityfrom the
job.
She is
considering a new, but
riskyjob.
Shehas
a .50 chance of increasing
her income to $30,000 and a
.50 chance of
decreasing
herincome
to $10,000.
Shewill
evaluate the position by
calculating the
expectedvalue (utility) of
theresulting
income.
Theexpected
utility of the newposition
is the sum of theutilities
associated withall
her
possibleincomes
weighted by theprobability
that each incomewill
occur.
Theexpected
utility can be
written:
E(u) =
(1/2)u($10,000) + (1/2)u($30,000)
=
0.5(10) + 0.5(18)
=
14
E(u) of
newjob is 14 which is
greaterthan the current
utility of 13 and
therefore
preferred.
DifferentPreferences
TowardRisk
People can
be
·
Riskaverse
·
Risk neutral
or
·
Riskloving
RiskAverse:
A person
whoprefers a certain
givenincome to a risky
incomewith the
sameexpected
value.
A person is
considered risk averse if
they have a
diminishingmarginal utility of
income
Theuse
of insurance demonstratesrisk
aversive behavior.
RiskAverse: A
Scenario
A person
canhave a $20,000 job
with100% probability and
receive a utility level of
16.
The
personcould have a job
with a .5 chance of earning
$30,000and a .5 chance
of
earning$10,000.
ExpectedIncome
=
(0.5)($30,000)
+ (0.5) ($10,000) =
$20,000
Expectedincome
from both jobs is the
same -- risk aversemay
choose currentjob
Theexpected
utility from thenew
job is found:
E(u) =
(1/2)u($10,000) +
(1/2)u($30,000)
E(u) =
(0.5)(10) + (0.5)(18) = 14
E(u)
of Job 1 is 16 which is
greaterthan the E(u) of
Job 2 which is 14.
68
Microeconomics
ECO402
VU
Thisindividual
would keep theirpresent
job since it provides them
with moreutility than
the
riskyjob.
Theyare
said to be
riskaverse.
RiskAverse
Theconsumer
is risk
Utility
aversebecause
she
E
wouldprefer
a certain
18
income
of $20,000 to a
D
gamble
with a .5 probability
16
of
$10,000 and a .5
C
probability
of $30,000.
14
13
B
A
10
Income
($1,000)
0
15
16 20
10
30
RiskNeutral
A person is
said to be riskneutral
if
theyshow no preference
between a certain
income,and
an uncertain one withthe
same expectedvalue.
RiskNeutral
E
18
Utility
Theconsumer
is risk
neutraland
is indifferent
C
betweencertain
events
12
anduncertain
events
with
the same
expectedincome.
A
6
Income
($1,000)
0
10
20
30
RiskLoving
A person is
said to be riskloving
if
theyshow a preference toward
an uncertain income
over
a certain income with
thesame expected
value.
·
Examples:Gambling, some
criminalactivity
69
Microeconomics
ECO402
VU
Utility
E
RiskLoving
18
Theconsumer
is risk
lovingbecause
she
wouldprefer
the gamble
to
a certain income.
C
8
A
3
Income
($1,000)
10
20
30
0
RiskPremium
Theriskpremium
is
theamount of money that a
risk-averse person would pay
to avoid
taking
a risk.
RiskPremium:
A Scenario
The
personhas a .5 probability of
earning$30,000 and a .5
probability of earning
$10,000(expected
income = $20,000).
The
expectedutility of these
twooutcomes can be
found:
E(u)
= .5(18) + .5(10) = 14
Question
How
muchwould the person
pay to avoid risk?
RiskPremium
Here
, the risk premium
is
RiskPremium
$4,000because
a certain
Utility
income
of $16,000gives the
personthe
same expected
utility
as the uncertain
incomethat
has an
G
expectedvalue
of $20,000.
20
18
E
C
14
F
A
10
Income($1,000)
0
20
10
16
40
30
RiskAversion
and Income
Variability in
potential payoffs
increasesthe risk
premium.
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Microeconomics
ECO402
VU
Example:
·
A job has
a .5 probability of paying
$40,000(utility of 20) and a
.5 chance of paying 0
(utility
of 0).
Theexpected
income is still$20,000, but
the expectedutility falls to
10.
Expectedutility
= .5u($) + .5u($40,000)
=
0 + .5(20) = 10
Thecertain
income of $20,000has a
utility of 16.
If
the person is required to
take the new
position,their utility will
fall by 6.
Therisk
premium is $10,000(i.e. they
would be willing to give up
$10,000 of the$20,000
andhave
the same E(u) as the
risky job.
Therefore,
it can be said that
thegreater the variability,
thegreater the
riskpremium.
IndifferenceCurve
Combinations of
expected income &
standarddeviation of income
thatyield the
sameutility.
RiskAversion
and
IndifferenceCurves
U3
HighlyRisk
Averse: An
Expected
increase
in standard
U2
Income
deviationrequires
a
largeincrease
in
income
to maintain
U1
satisfaction.
StandardDeviation
of Income
Expected
SlightlyRisk
Averse:
Income
A
large increase in
standard
deviationrequires
only a
smallincrease
in income
to
maintain satisfaction.
U3
U2
U1
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Microeconomics
ECO402
VU
BusinessExecutives
and the Choice of
Risk
Example
Study of
464executives
foundthat:
·
20%
wererisk neutral
·
40%
wererisk takers
·
20%
wererisk averse
·
20%
didnot respond
Thosewho
liked risky situationsdid so
when losses
wereinvolved.
Whenrisks
involved gains thesame,
executives opted forless
riskysituations.
Theexecutives
made substantialefforts to
reduce or eliminaterisk by
delayingdecisions
andcollecting
moreinformation.
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