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Theories of Communication

COMMUNICATION:Nature of communication, Transactional approach, Communication is symbolic:
THEORY, PARADIGM AND MODEL (I):Positivistic Perspective, Critical Perspective
THEORY, PARADIGM AND MODEL (II):Empirical problems, Conceptual problems
FROM COMMUNICATION TO MASS COMMUNICATION MODELS:Channel
NORMATIVE THEORIES:Authoritarian Theory, Libertarian Theory, Limitations
HUTCHINS COMMISSION ON FREEDOM, CHICAGO SCHOOL & BASIC PRINCIPLES OF SOCIAL RESPONSIBILITY THEORY
CIVIC JOURNALISM, DEVELOPMENT MEDIA THEORY & DEMOCRATIC PARTICIPANT THEORY
LIMITATIONS OF THE PRESS THEORY:Concentration and monopoly, Commercialism
MCQUAIL’S FOUR KINDS OF THEORIES:Social scientific theory, Critical theory
PROPAGANDA THEORIES:Origin of Propaganda, Engineering of Consent, Behaviorism
PARADIGM SHIFT & TWO STEP FLOW OF INFORMATION
MIDDLE RANGE THEORIES:Background, Functional Analysis Approach, Elite Pluralism
KLAPPER’S PHENOMENSITIC THEORY:Klapper’s Generalizations, Criticism
DIFFUSION OF INNOVATION THEORY:Innovators, Early adopters
CHALLENGING THE DOMINANT PARADIGM:Catharsis Social learning Social cognitive theory
SOCIAL COGNITIVE THEROY:Symbolizing Capacity, MODELLING
MODELING FROM MASS MEDIA:Recent research, Summary, PRIMING EFFECTS
PRIMING EFFECT:Conceptual Roots, Perceived meaning, Percieved justifiability
CULTIVATION OF PERCEPTIONS OF SOCIAL REALITY:History
SYSTEMS THEORIES OF COMMUNICATION PROCESSES:System
EMERGENCE OF CRITICAL & CULTURAL THEORIES OF MASS COMMUNICATION
REVISION:Positivistic perspective, Interpretive Perspective, Inductive approach
CRITICAL THEORIES & ROLE OF MASS COMMUNICATION IN A SOCIETY -THE MEDIATION OF SOCIAL RELATIONS
ROLE OF MASS MEDIA IN SOCIAL ORDER & MARXIST THEORY:Positive View
KEY PRINCIPLES USED IN MARXISM:Materialism, Class Struggle, Superstructure
CONSUMER SOCIETY:Role of mass media in alienation, Summary of Marxism
COMMUNICATION AND CULTURE:Neo Marxism, Characteristics of Culture
HEGEMONY:What exactly is the meaning of "hegemony"?
CULTURE INDUSTRY:Gramscianism on Communications Matters
POLITICAL ECONOMIC THEORY I:Internationalization, Vertical Integration
POLITICAL ECONOMIC THEORY II:Diversification, Instrumental
POLITICAL ECONOMIC THEORY III:Criticism, Power of Advertising
AGENDA SETTING THEORY:A change in thinking, First empirical test
FRAMING & SPIRAL OF SILENCE:Spiral of Silence, Assessing public opinion
SPIRAL OF SILENCE:Fear of isolation, Assessing public opinion, Micro-level
MARSHALL MCLUHAN: THE MEDIUM IS THE MESSAGE AND MASSAGE
KNOWLEDGE GAP THEORY:Criticism on Marshal McLuhan
MEDIA SYSTEM DEPENDENCY THEORY:Media System Dependency Theory
USES AND GRATIFICATIONS THEORY:Methods
RECEPTION THEORY
FRAMING AND FRAME ANALYSIS:Information Processing Theory, Summing up
TRENDS IN MASS COMMUNICATION I:Communication Science, Direct channels
TRENDS IN MASS COMMUNICATION II:Communication Maxims, Emotions
GLOBALIZATION AND MEDIA:Mediated Communication, Post Modernism
REVISION:Microscopic Theories, Mediation of Social Relations

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