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Research Methods

INTRODUCTION, DEFINITION & VALUE OF RESEARCH
SCIENTIFIC METHOD OF RESEARCH & ITS SPECIAL FEATURES
CLASSIFICATION OF RESEARCH:Goals of Exploratory Research
THEORY AND RESEARCH:Concepts, Propositions, Role of Theory
CONCEPTS:Concepts are an Abstraction of Reality, Sources of Concepts
VARIABLES AND TYPES OF VARIABLES:Moderating Variables
HYPOTHESIS TESTING & CHARACTERISTICS:Correlational hypotheses
REVIEW OF LITERATURE:Where to find the Research Literature
CONDUCTING A SYSTEMATIC LITERATURE REVIEW:Write the Review
THEORETICAL FRAMEWORK:Make an inventory of variables
PROBLEM DEFINITION AND RESEARCH PROPOSAL:Problem Definition
THE RESEARCH PROCESS:Broad Problem Area, Theoretical Framework
ETHICAL ISSUES IN RESEARCH:Ethical Treatment of Participants
ETHICAL ISSUES IN RESEARCH (Cont):Debriefing, Rights to Privacy
MEASUREMENT OF CONCEPTS:Conceptualization
MEASUREMENT OF CONCEPTS (CONTINUED):Operationalization
MEASUREMENT OF CONCEPTS (CONTINUED):Scales and Indexes
CRITERIA FOR GOOD MEASUREMENT:Convergent Validity
RESEARCH DESIGN:Purpose of the Study, Steps in Conducting a Survey
SURVEY RESEARCH:CHOOSING A COMMUNICATION MEDIA
INTERCEPT INTERVIEWS IN MALLS AND OTHER HIGH-TRAFFIC AREAS
SELF ADMINISTERED QUESTIONNAIRES (CONTINUED):Interesting Questions
TOOLS FOR DATA COLLECTION:Guidelines for Questionnaire Design
PILOT TESTING OF THE QUESTIONNAIRE:Discovering errors in the instrument
INTERVIEWING:The Role of the Interviewer, Terminating the Interview
SAMPLE AND SAMPLING TERMINOLOGY:Saves Cost, Labor, and Time
PROBABILITY AND NON-PROBABILITY SAMPLING:Convenience Sampling
TYPES OF PROBABILITY SAMPLING:Systematic Random Sample
DATA ANALYSIS:Information, Editing, Editing for Consistency
DATA TRANSFROMATION:Indexes and Scales, Scoring and Score Index
DATA PRESENTATION:Bivariate Tables, Constructing Percentage Tables
THE PARTS OF THE TABLE:Reading a percentage Table
EXPERIMENTAL RESEARCH:The Language of Experiments
EXPERIMENTAL RESEARCH (Cont.):True Experimental Designs
EXPERIMENTAL RESEARCH (Cont.):Validity in Experiments
NON-REACTIVE RESEARCH:Recording and Documentation
USE OF SECONDARY DATA:Advantages, Disadvantages, Secondary Survey Data
OBSERVATION STUDIES/FIELD RESEARCH:Logic of Field Research
OBSERVATION STUDIES (Contd.):Ethical Dilemmas of Field research
HISTORICAL COMPARATIVE RESEARCH:Similarities to Field Research
HISTORICAL-COMPARATIVE RESEARCH (Contd.):Locating Evidence
FOCUS GROUP DISCUSSION:The Purpose of FGD, Formal Focus Groups
FOCUS GROUP DISCUSSION (Contd.):Uses of Focus Group Discussions
REPORT WRITING:Conclusions and recommendations, Appended Parts
REFERENCING:Book by a single author, Edited book, Doctoral Dissertation

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