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Introduction to Mass Communication

MASS COMMUNICATION AN OVERVIEW:Relationships, Power
EARLY MASS COMMUNICATION AND PRINTING TECHNOLOGY
SEVEN CENTURIES OF MASS COMMUNICATION FROM PRINTING TO COMPUTER
ELEMENTS OF COMMUNICATION AND EARLY COMMUNICATION MODELS
COMMUNICATION MODELS GRAPHIC PRESENTATION OF COMPLEX ISSUES
TYPES AND FORMS OF COMMUNICATION:Inter personal, Combination
MESSAGE ROOT OF COMMUNICATION I:VERBAL MESSAGE, Static Evaluation
MESSAGE ROOT OF COMMUNICATION II:Conflicts, Brevity of Message
EFFECTS OF COMMUNICATION:Helping Out Others, Relaxation
COMMUNICATION AND CULTURE:Enculturation, Acculturation
LANGUAGE IN COMMUNICATION:Polarization, Labeling, Static meanings
STEREOTYPING A TYPICAL HURDLE IN MASS COMMUNICATION:Stereotype Groups
MASS MEDIA HISTORICAL PERSPECTIVE:Early analysis on manuscripts
EMERGENCE OF PRINT MEDIA AROUND THE WORLD:Colonial journalism
TELEGRAPH DOES MIRACLE IN DISTANCE COMMUNICATION TELEX AND TELEPHONE ENTHRALL PRINT COMMUNICATION
TYPES OF PRINT MEDIA:Newspapers, Magazines, Books
PRESS FREEDOM, LAWS AND ETHICS NEW DEBATE RAGING STILL HARD
INDUSTRIALIZATION OF PRINT PROCESSES:Lithography, Offset printing
EFFECTS OF PRINT MEDIA ON SOCIETY:Economic ideas, Politics
ADVERTISING HAND IN HAND WITH MEDIA:Historical background
RENAISSANCE AND SCIENTIFIC REVOLUTION: ROLE OF PRINT MEDIA:Science
RECAP:Elements of communication, Books, Printing, Verbal Message
MEDIA MANAGEMENT:Division, Business section, Press
IMAGES IN MASS COMMUNICATION INVENTION OF PHOTOGRAPHY:Portrait photography
MOTION PICTURES A NEW WAY IN MASS COMMUNICATION-I:Definition
MOTION PICTURES A NEW WAY IN MASS COMMUNICATION (Cont...):Post-Studio Era
FILM MEDIA IN SUBCONTINENT AND PAKISTAN-I:Accusations of plagiarism
FILM MEDIA IN SUBCONTINENT AND PAKISTAN (II) & ITS EFFECTS:First Color film
PROPAGANDA:Types in another manner, Propaganda in revolutions
RADIO A BREAKTHROUGH IN MASS COMMUNICATION:What to broadcast
EFFECTS OF RADIO ON SOCIETY:Entertainment, Information, Jobs
TELEVISION A NEW DIMENSION IN MASS COMMUNICATION:Early Discoveries
TV IN PAKISTAN:Enthusiasm, Live Broadcast, PTV goes colored
EFFECTS OF TELEVISION ON SOCIETY:Seeing is believing, Fashion
PUBLIC RELATIONS AND MASS COMMUNICATION - I:History, Case Study
PUBLIC RELATIONS AND MASS COMMUNICATION - II:Audience targeting
ADVERTISING BEYOND PRINT MEDIA:Covert advertising
IMPACT OF ADVERTISING:Trial, Continuity, Brand Switching, Market Share
MEDIA THEORIES:Libertarian Theory, Social Responsibility Theory
NEW MEDIA IN MASS COMMUNICATION:Technology forcing changes
GLOBALIZATION OF MEDIA:Media and consumerism, Media centralization
MEDIA MERGENCE:Radio, TV mergence, Economic reasons
MASS MEDIA IN PRESENT AGE:Magazine, Radio, TV
CRITICISM ON MEDIA:Sensationalize, Biasness, Private life, obscenity
RECAP:Legends of South Asian Film Industry, Radio, Television, PTV goes colored

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