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Fundamentals of Public Relations

INTRODUCTION & BRIEF HISTORY:Definitions Of Public Relations
HOW DOES PR WORK?:OVERVIEW, Formulation of policy
PUBLIC RELATIONS DISTINGUISHED:Size of a PR Department.
PUBLICS OF PR:Expanded Publics, Few Examples Of Publics
PLANNING PUBLIC RELATIONS PROGRAMMES:Print Media, Electronic Media
MEDIAS OF PR:Media for External Publics, Principles of Good Press Relations
PRESS RELATIONS IN PR:What is News, Secrets Of Good News Release.
CREATED PRIVATE MEDIA:Private Media, New Forms of House Journals
SPECIAL USES OF PUBLIC RELATIONS:Crisis Management, Skills Of PR
BUDGETING IN PR:Labour, Office Overheads, PR & Photographs
PUBLIC RELATIONS PROBLEMS:Defining PR problems, C’s of PR explained
METHODS OF COMMUNICATION:Psychology of Public Relations
PR IN VARIOUS ORGANIZATIONS:Techniques of Trade Association PR
PR IN LABOUR UNIONS & RELIGIOUS GROUPS:Community Public Relations
PR IN EDUCATIONAL INSTITUTIONS & IN MEDIA CHANNALS
USING ADVERTISING FOR P R COMMUNICATION:Role Of PR
ROLE OF PUBLIC RELATIONS IN MARKETING:How To Educate The Market
PUBLIC RELATIONS AND CORPORATE STRUCTURE:Corporate Identity Essentials
E-PR & ITS TOOLS:Immediate Points To Consider, Using Email As PR Tool
SPONSORSHIP—AN IMPORTANT PR TOOL:PR & Communication Audit
HOUSE JOURNALS:Possible Publics Of House Journals, Exhibitions & PR
CRISIS MANAGEMENT IN PR:Plan Of Action Adopted, Interview at your place
ADVERTISING IN PR:Broad Objectives Of Advertising, Direct Advertising.
INTERNATIONAL PUBLIC RELATIONS:Media Used, Within Store Contacts
PUBLIC RELATIONS CONSULTANCY:Disadvantages, Mass Communication
PUBLIC RELATION’S ROLE IN MARKET EDUCATION:Kinds Of Markets
MODERN DAY VALUES OF PR:Ethics Of Public Relations
CHOICE OF MEDIA FOR PR COMPAIGN:Communication Channels & Media
PR TECHNIQUES:Tactics & Techniques
DESIGNING PR COMPAIGNS:Definitive Mission statement, Reputation.
PUBLIC OPINION:Identifying Priority Publics, If Goal Is Attitude Change
PUBLIC RELATIONS AND RESEARCH:Planning Phase Of Research
PR AND RESEARCH:Unobtrusive Measures, Questionnaires For Survey
PROBLEMS SOLVING STRATEGIES:Communicate results
PERSUASION & COMMUNICATION THEORIES:Message Orientation
COMMUNICATION CONCEPTS & THEORIES:Research and Persuasion
PUBLIC RELATIONS & LAW:How To Stay Out Of Trouble
PUBLIC RELATIONS & CASE STUDIES:Case Analysis, Images Of Public Relations
PR AND PRINTING PROCESSES:Fundamentals Of Printing
PUBLIC SPEAKING -- A PR TOOL:Key Benefits, How To Prepare
PR -- COPING WITH UNEXPECTED:Some Possible PR Ideas
DREAMS & REALITIES OF PR:Who Takes Charge Of Identity?
CHANGING INTO OVERDRIVE:How International Is PR?
GETTING ON WITH PR:Where does PR fit in the structure?
FUNDAMENTALS OF A SUCCESSFUL NEWSLETTER:RESEARCH, WRITING

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