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PR IN EDUCATIONAL INSTITUTIONS & IN MEDIA CHANNALS

<< PR IN LABOUR UNIONS & RELIGIOUS GROUPS:Community Public Relations
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Fundamentals of Public Relations ­MCM 401
VU
Lesson 15
PR IN EDUCATIONAL INSTITUTIONS & IN MEDIA CHANNALS
Overview
Practicing Public Relations for educational institution is entirely different. We will also provide guidelines
for a good PR man in this regard. Now a days newspapers, Radio and TV have also become very conscious
of their PR requirements so we will identify various connotations and the role PR can play in better
relations between a newspaper management and its employees.
Public Relations For Educational Institutions
For a good PR professional he / she should:
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Possess integrity, strength of character & good judgment.
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Know how to plumb & judge public opinion.
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Have a strong desire to help and understand people.
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Have the ability to organize.
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Have a logical & objective mind.
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Have a keen sense of tact & diplomacy.
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Have the ability to inspire cooperative action by his colleagues & by the institution's publics.
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Have the courage of his convictions. and
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Understand importance of communications.
List Of Good PR For Employees.
The management of educational institutions should ensure that it will provide
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Pleasant working conditions.
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Equitable salary scale.
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Fair promotion policy.
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Recognition for faithful service & achievements.
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Considerate policy on vacations & sick leaves.
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Weekly offs / leaves, exchange professorships.
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Retirement benefits.
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Special tuition rates or scholarships for children of employees.
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Cards or letters of appreciations.
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Respects when ill, birthday & Eid greetings.
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Displays & exhibits.
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Copies of important news releases.
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Clippings of these stories.
Public Relations For Newspapers
General principles and essentials of PR for newspapers are similar to those of various organizations yet
these may differ for identification and application purposes.
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Fundamentals of Public Relations ­MCM 401
VU
Publics of Newspapers
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Employees.
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Readers.
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Advertisers.
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General public i.e. the community.
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The trade.
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Government Officials.
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Shareholders.
Problems Of Newspapers Employees.
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Failure to be treated as human beings
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Failure to consider a partner in the enterprise.
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No visible career advancement.
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A feeling that management is trying to keep labor from earning enough pay.
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Resentment against in charge because of incompetence, favoritism.
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A feeling that management fights ,never cooperates with labor/unions.
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Simple physical discomforts.
Newspapers Major PR Problems
a.
Need to strengthening goodwill of the
paper.
b.
Monopoly ownership of the
newspapers.
c.
Newsprint shortage, criticism from
readers.
d.
Employee relations.
Newspapers PR with a Purpose
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Newspaper Public Relations should be its promotion with a purpose.
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A good newspaper to be portrayed as a symbol & an institution.
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Newspaper should be portrayed as practicing good citizenship.
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Newspaper is progressive & fair.
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Newspaper renders justice to all & fights injustice to anyone.
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Newspaper is tolerant & encourages mutual understanding among
persons of all faiths & origins.
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Newspaper preaches local way of life, expounding its faults as well as its
virtues.
Public Relations For Radio & TV
With the communication horizon expanding immensely, Radio and TV have also entered a new phase
where besides government owned privately owned stations even in our part of the world are opening up in
big numbers.
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Fundamentals of Public Relations ­MCM 401
VU
Two Types
1.
State Owned.
2.
Privately Owned.
Major Keys to Success
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Station.
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Programmes.
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Business practices.
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Commercial standards.
10 Little Public Relations Things For Radio/Tv To Do.
1.
Guest speakers / Dignitaries.
2.
Officials should be freely available.
3.
Make your talent available to perform.
4.
Welcome newcomers to the community.
5.
Invite meetings of women clubs, civic organizations to your station.
6.
Organize community Radio & TV workshops with nationally known guest speakers.
7.
Maintain up-to-date lists of various categories aside from business prospects.
8.
Leave no opportunity to participate in a noble cause.
9.
Help community in case of a disaster.
10.
In case of an error, it should immediately take the public into confidence.
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Table of Contents:
  1. INTRODUCTION & BRIEF HISTORY:Definitions Of Public Relations
  2. HOW DOES PR WORK?:OVERVIEW, Formulation of policy
  3. PUBLIC RELATIONS DISTINGUISHED:Size of a PR Department.
  4. PUBLICS OF PR:Expanded Publics, Few Examples Of Publics
  5. PLANNING PUBLIC RELATIONS PROGRAMMES:Print Media, Electronic Media
  6. MEDIAS OF PR:Media for External Publics, Principles of Good Press Relations
  7. PRESS RELATIONS IN PR:What is News, Secrets Of Good News Release.
  8. CREATED PRIVATE MEDIA:Private Media, New Forms of House Journals
  9. SPECIAL USES OF PUBLIC RELATIONS:Crisis Management, Skills Of PR
  10. BUDGETING IN PR:Labour, Office Overheads, PR & Photographs
  11. PUBLIC RELATIONS PROBLEMS:Defining PR problems, C’s of PR explained
  12. METHODS OF COMMUNICATION:Psychology of Public Relations
  13. PR IN VARIOUS ORGANIZATIONS:Techniques of Trade Association PR
  14. PR IN LABOUR UNIONS & RELIGIOUS GROUPS:Community Public Relations
  15. PR IN EDUCATIONAL INSTITUTIONS & IN MEDIA CHANNALS
  16. USING ADVERTISING FOR P R COMMUNICATION:Role Of PR
  17. ROLE OF PUBLIC RELATIONS IN MARKETING:How To Educate The Market
  18. PUBLIC RELATIONS AND CORPORATE STRUCTURE:Corporate Identity Essentials
  19. E-PR & ITS TOOLS:Immediate Points To Consider, Using Email As PR Tool
  20. SPONSORSHIP—AN IMPORTANT PR TOOL:PR & Communication Audit
  21. HOUSE JOURNALS:Possible Publics Of House Journals, Exhibitions & PR
  22. CRISIS MANAGEMENT IN PR:Plan Of Action Adopted, Interview at your place
  23. ADVERTISING IN PR:Broad Objectives Of Advertising, Direct Advertising.
  24. INTERNATIONAL PUBLIC RELATIONS:Media Used, Within Store Contacts
  25. PUBLIC RELATIONS CONSULTANCY:Disadvantages, Mass Communication
  26. PUBLIC RELATION’S ROLE IN MARKET EDUCATION:Kinds Of Markets
  27. MODERN DAY VALUES OF PR:Ethics Of Public Relations
  28. CHOICE OF MEDIA FOR PR COMPAIGN:Communication Channels & Media
  29. PR TECHNIQUES:Tactics & Techniques
  30. DESIGNING PR COMPAIGNS:Definitive Mission statement, Reputation.
  31. PUBLIC OPINION:Identifying Priority Publics, If Goal Is Attitude Change
  32. PUBLIC RELATIONS AND RESEARCH:Planning Phase Of Research
  33. PR AND RESEARCH:Unobtrusive Measures, Questionnaires For Survey
  34. PROBLEMS SOLVING STRATEGIES:Communicate results
  35. PERSUASION & COMMUNICATION THEORIES:Message Orientation
  36. COMMUNICATION CONCEPTS & THEORIES:Research and Persuasion
  37. PUBLIC RELATIONS & LAW:How To Stay Out Of Trouble
  38. PUBLIC RELATIONS & CASE STUDIES:Case Analysis, Images Of Public Relations
  39. PR AND PRINTING PROCESSES:Fundamentals Of Printing
  40. PUBLIC SPEAKING -- A PR TOOL:Key Benefits, How To Prepare
  41. PR -- COPING WITH UNEXPECTED:Some Possible PR Ideas
  42. DREAMS & REALITIES OF PR:Who Takes Charge Of Identity?
  43. CHANGING INTO OVERDRIVE:How International Is PR?
  44. GETTING ON WITH PR:Where does PR fit in the structure?
  45. FUNDAMENTALS OF A SUCCESSFUL NEWSLETTER:RESEARCH, WRITING