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Introduction to Mass Communication

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Introduction to Mass Communication ­ MCM 101
VU
LESSON 43
MASS MEDIA IN PRESENT AGE
Books
Newspapers
Magazines
Radio
Film
Television
Internet
All organs are surviving, no one wiped out, everyone has a role and its own audience/readers/users.
Common man is getting an overall impact of all of these.
Books ­ still a charm
Fiction
Science
Poetry
Children / women
Travelogue
Albums / stamp collections
Text books
Politics
Economics
Medicine
History
Dictionaries
E-books
In descending order of number of new titles per year, as of 1996.
1.
United Kingdom (1996) 107,263, (2005) 206,000
2.
China (1994) 100,951 (close second)
3.
United States (1996) 68,175, (2005) 172,000
4.
Germany (1996) 71,515
5.
Japan (1996) 56,221
6.
Spain (1996) 46,330
7.
Russian Federation (1996) 36,237
8.
Italy (1996) 35,236
9.
France (1995) 34,766
10.
Netherlands (1993) 34,067 [
Magazine
Types of magazines:
o  Academic journals
o  Architecture magazines
o  Art magazines
o  Business magazines
o  Car magazines
o  Children's magazines
o  Computer magazines
o  Health and fitness magazines
o  History magazines
o  Home and furniture magazines
o  Humor magazines
145
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Introduction to Mass Communication ­ MCM 101
VU
Inspirational magazines
o
Literacy
o
Literary magazines
o
Luxury magazines
o
Men's magazines
o
Music magazines
o
News magazines
o
Online magazines
o
Pet magazines
o
Politics magazines
o
Pornographic magazines
o
Pulp magazines
o
Railroad magazines
o
Regional magazines
o
Religion magazines
o
Satirical magazines
o
Sport magazines
o
Science magazines and scientific journals
o
Teen magazines
o
Wildlife magazines
o
Women's magazines
o
Radio
More demographic, specific, weather, trains, flights services more, entertaining, talk style more
attractive, interactive ­ telephone calls, free on mobile phones, FM popular on the increase, also on internet.
TV
Flat screen, LDCs, Plazma,digital, IPT, channels increasing. People get a media mix, influenced by
every category according to age, education etc. All mass com organs intact only fluctuation none died.
Mass media ­ overall impact on people
Having an over all impact on politics, democracy, people's rights, economics, culture, globalization,
conflict resolving, bringing people closer.
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Table of Contents:
  1. MASS COMMUNICATION AN OVERVIEW:Relationships, Power
  2. EARLY MASS COMMUNICATION AND PRINTING TECHNOLOGY
  3. SEVEN CENTURIES OF MASS COMMUNICATION FROM PRINTING TO COMPUTER
  4. ELEMENTS OF COMMUNICATION AND EARLY COMMUNICATION MODELS
  5. COMMUNICATION MODELS GRAPHIC PRESENTATION OF COMPLEX ISSUES
  6. TYPES AND FORMS OF COMMUNICATION:Inter personal, Combination
  7. MESSAGE ROOT OF COMMUNICATION I:VERBAL MESSAGE, Static Evaluation
  8. MESSAGE ROOT OF COMMUNICATION II:Conflicts, Brevity of Message
  9. EFFECTS OF COMMUNICATION:Helping Out Others, Relaxation
  10. COMMUNICATION AND CULTURE:Enculturation, Acculturation
  11. LANGUAGE IN COMMUNICATION:Polarization, Labeling, Static meanings
  12. STEREOTYPING A TYPICAL HURDLE IN MASS COMMUNICATION:Stereotype Groups
  13. MASS MEDIA HISTORICAL PERSPECTIVE:Early analysis on manuscripts
  14. EMERGENCE OF PRINT MEDIA AROUND THE WORLD:Colonial journalism
  15. TELEGRAPH DOES MIRACLE IN DISTANCE COMMUNICATION TELEX AND TELEPHONE ENTHRALL PRINT COMMUNICATION
  16. TYPES OF PRINT MEDIA:Newspapers, Magazines, Books
  17. PRESS FREEDOM, LAWS AND ETHICS NEW DEBATE RAGING STILL HARD
  18. INDUSTRIALIZATION OF PRINT PROCESSES:Lithography, Offset printing
  19. EFFECTS OF PRINT MEDIA ON SOCIETY:Economic ideas, Politics
  20. ADVERTISING HAND IN HAND WITH MEDIA:Historical background
  21. RENAISSANCE AND SCIENTIFIC REVOLUTION: ROLE OF PRINT MEDIA:Science
  22. RECAP:Elements of communication, Books, Printing, Verbal Message
  23. MEDIA MANAGEMENT:Division, Business section, Press
  24. IMAGES IN MASS COMMUNICATION INVENTION OF PHOTOGRAPHY:Portrait photography
  25. MOTION PICTURES A NEW WAY IN MASS COMMUNICATION-I:Definition
  26. MOTION PICTURES A NEW WAY IN MASS COMMUNICATION (Cont...):Post-Studio Era
  27. FILM MEDIA IN SUBCONTINENT AND PAKISTAN-I:Accusations of plagiarism
  28. FILM MEDIA IN SUBCONTINENT AND PAKISTAN (II) & ITS EFFECTS:First Color film
  29. PROPAGANDA:Types in another manner, Propaganda in revolutions
  30. RADIO A BREAKTHROUGH IN MASS COMMUNICATION:What to broadcast
  31. EFFECTS OF RADIO ON SOCIETY:Entertainment, Information, Jobs
  32. TELEVISION A NEW DIMENSION IN MASS COMMUNICATION:Early Discoveries
  33. TV IN PAKISTAN:Enthusiasm, Live Broadcast, PTV goes colored
  34. EFFECTS OF TELEVISION ON SOCIETY:Seeing is believing, Fashion
  35. PUBLIC RELATIONS AND MASS COMMUNICATION - I:History, Case Study
  36. PUBLIC RELATIONS AND MASS COMMUNICATION - II:Audience targeting
  37. ADVERTISING BEYOND PRINT MEDIA:Covert advertising
  38. IMPACT OF ADVERTISING:Trial, Continuity, Brand Switching, Market Share
  39. MEDIA THEORIES:Libertarian Theory, Social Responsibility Theory
  40. NEW MEDIA IN MASS COMMUNICATION:Technology forcing changes
  41. GLOBALIZATION OF MEDIA:Media and consumerism, Media centralization
  42. MEDIA MERGENCE:Radio, TV mergence, Economic reasons
  43. MASS MEDIA IN PRESENT AGE:Magazine, Radio, TV
  44. CRITICISM ON MEDIA:Sensationalize, Biasness, Private life, obscenity
  45. RECAP:Legends of South Asian Film Industry, Radio, Television, PTV goes colored