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Table of Contents:
  1. BENCH MARK OF MARKETING:CONSUMER, CUSTOMER, GLOBAL MARKETS, Right Price
  2. CUSTOMER EXPERIENCE MANAGEMENT:NEED, DEMAND, CEM TECHNIQUES AND STEPS
  3. MARKETING ORIENTATION-1:APPLICATION OF THE CONCEPT, CORE COMPETENCY,
  4. MARKETING ORIENTATION-2:THE PRODUCTION CONCEPT, TARGET MARKET, PROFITABILITY
  5. INFLUENCE OF MARKETING ENVIRONMENT ON MARKETING DECISIONS:CONTROLLABLE FACTORS, MONITORING
  6. MARKETING DECISIONS:Price Decisions, Promotion Decisions
  7. MARKETING PLAN:Title page, Executive Summary
  8. MARKETING PLAN – Contd...:Current Situation - Market Analysis, Marketing Strategy - Product
  9. STRATEGIC MARKETING PLANNING:Innovation Strategies, Horizontal Integration
  10. STRATEGIC MARKETING PLANNING:Market Leader, COST LEADERSHIP STRATEGY
  11. PRODUCT:Core Benefit, Tangible Product or Service, Product differentiation,
  12. PRODUCT LIFE CYCLE (PLC):Growth stage, Decline stage, Management of the cycle,
  13. NEW PRODUCT DEVELOPMENT (NPD):The process, Commercialization,
  14. NEW PRODUCT DEVELOPMENT (NPD):COMMERCIALIZATION